Atmospheric Plasma Solutions

William (Bill) Carter

Bill is an experienced strategy, operations and transformation executive with significant experience in both strategy consulting and operating roles. He began his career as a Surface Warfare Officer in the US Navy, serving onboard the USS LABOON (DDG-58). After business school, Bill joined Bain & Company, Inc, and spent 12 years in strategy consulting as a Consultant, Manager and Partner. During his career, Bill spent the majority of his time focused on industrial manufacturing and services, wholesale distribution, and retail. Additionally, he led several major corporate and business unit growth strategy programs, business model transformations, and merger integrations.


Bill left Bain and joined Advance Auto Parts where he served in various operational and strategy roles. During his tenure at Advance, he played a significant role in the rapid growth of the Professional Business, the development of a new operating and real estate model, and the acquisition and integration of General Parts International. Most recently, Bill served as Chief Administrative Officer at Victra, one of the largest independent operators of Verizon Wireless stores in the US. Currently, Bill is an independent consultant, adjunct professor, and board member.


Bill holds a Bachelor’s degree in Economics from Duke University and a Master’s in Business Administration from the Darden School at the University of Virginia. He and his wife Erica live in the Raleigh area with their three daughters.